🌴 Cayman Islands Tourism Department signs $12.3M contracts with US agencies

The Cayman Islands Department of Tourism (DoT) has inked deals with two US-based agencies to boost promotional work and create campaigns for the next five years. The contracts, worth over CI$12.3 million, aim to attract more visitors from North America and other parts of the world to the Cayman Islands. The advertising agency Grey, with a contract worth over $9.5 million, will serve as the Cayman Islands' global creative agency. Meanwhile, public relations and influencer agency Praytell has secured a contract worth more than $2.8 million. 🌍

Grey, known for its big-name clients such as Coca-Cola and GlaxoSmithKline, will develop DoT's first-ever global marketing effort to position the Cayman Islands as a luxury vacation destination. Praytell, named PRWeek's Agency of the Year, will oversee media relations, influencer relations, thought leadership, issues and crisis consultation, travel trade and consumer publicity, and events for the US, the Cayman Islands' largest source market. The DoT plans to spend close to CI$40 million over two years to attract back the more than half a million stay-over guests that were visiting the Cayman Islands before the COVID-19 pandemic. 🏖️